According to Influencer 2.0 report,  71% of marketers state that they are designing strategic influencer marketing programs are strategic and 67% want to drive lead generation through the use of influencer marketing.

Now if you want to make money using the influencer marketing, here are some tips shared by Entrepreneur contributor AJ Agrawal.

Agrawal says, “Influencer marketing is all the rage in today’s day and age. Yet, it’s no guarantee: You may have every intention of generating high-level results, but getting a return on investment (ROI), much less a solid one, using influencer marketing, is easier said than done.

Here are 12 things that plan absolutely needs to include:

1. Keep your budget in check.

Just as with any marketing strategy, “more money” doesn’t mean better results.

Instead, set a budget and work within it, to give you the groundwork necessary to achieve all your goals. For example, sponsored Instagram posts have an average cost of $300. How many of these can you afford each month? Is it a good idea to push your budget to the limit?

2. Track everything.

This goes back to what was mentioned above: You can’t assume that a mention is all it takes for the money to start flowing.

You need to track everything from the actual influencer, to the time of the day, to the content. By doing this, you’ll gain a better understanding of what is and isn’t working”.

12 Ways to Actually Get an ROI Using Influencer Marketing

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