Walker Sands has released Walker Sands 2017 Future of Retail study which signals the rise of the connected consumer and changes in shopper behaviors and expectations.

According to the report, 19% of surveyed consumers have made a voice purchase using a voice-controlled device in the past year. And around 33% of them plan to make a purchase through such device in the coming year.

More findings

  • Smartphone penetration has reached 78% and the new device adoption rate is growing
  • 27% consumers own some kind of in-home smart device
  • 24% consumers own a voice-controlled device such as an Amazon Echo or Google Home
  • 29% of them shop online at least weekly.

Erin Jordan, account director and lead of the retail technology team at Walker Sands, says, “As consumers become even more connected, they will continue to demand a more transparent and continuous commerce experience from brands and retailers. The walls between channels will continue to fall as voice-controlled and connected home devices reach widespread adoption and the commerce experience becomes fluid. Brands and retailers need to understand the always-on nature of consumers and identify the best way to add value through a consistent experience”.

Nearly 1 in 3 Consumers Plan to Make a Purchase Through a Voice-Controlled Device In the Next Year

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