6-Step guide to improve your content marketing
Content marketing requires continuous improvement. With newer strategies and ideas one can strategize an unbeatable content marketing plan.
Entrepreneur contributor Gautam Raj Anand has shared a six-step plan to prepare an effective content marketing strategy.
Gautam says, “Let’s look at how you can develop or better evolve, that ‘Killer’ Content/Message strategy for your brand:
Step 1. Figuring Out the core — What Problem Does Your Product/Solution Solve
Let’s start at the very start! The process kicks off with an internal exercise where you and your team ask yourselves this fundamental question (Warning: it’s harder than you think). Once you strip your product down to its barest – and think beyond the high-tech stuff, glitzy packaging and what a great product/solution you have created… What is the benefit that the consumer is going to derive out of this – convenience, status, efficiency, savings (cost, effort and time) etc. No features, no jargon – just in simple words, intelligible words – How, after buying this product/solution, the life of the consumer will change”.
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