Social media marketing is a must for today’s businesses. With newly launching apps and other services it is also important to regularly keep your social media marketing strategies evaluated.

Entrepreneur guest writer Nathan Chan has published a seven-point checklist to help you evaluate your social media marketing.

Chan says, “hen you’re using social media to pursue networking opportunities or seal the deal with new customers, how do you know whether you’re using your time wisely or merely spinning your wheels? Fear not. The following checklist is a guide for solopreneurs looking to pinpoint their social strategy and use their time on these platforms wisely, to build their investment in their business.

1. Pick a primary channel.

Simply put, you need to decide on a single social channel that’s going to command most of your attention. That’s not to say you can’t focus on both Facebook and Instagram, for example, but trying to be in multiple places at once will inevitably burn you out.

For many solopreneurs in the B2B space, Facebook is the number one channel to focus your efforts. There’s a good chance that your clients and customers are already connected to the platform in some way, shape or form, especially considering that users spend an average of 50 minutes on Facebook per day“.

The 7-Point Smart Solopreneuer Social Media Checklist

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