The MarketingExperiments team has published a video on Conversion Rate Optimization featuring Flint McGlaughlin, Managing Director and CEO, MECLABS Institute.

MarketingExperiments’ Linda Johnson says, “McGlaughlin focuses on two negative components that are driving down the response rate on the ZOPA homepage to give you ideas for fixing your own homepage. He reveals where there is friction that is causing psychological resistance for potential customers of the online personal finance peer-to-peer lending company, and he shows the elements that are causing customer anxiety — thereby driving down the response rate.

When you’re trying to improve the performance of a website, you can either add, remove or change something. Watch this Quick Win Clinic to get ideas for what you should add, remove or change to improve results”.

Conversion Rate Optimization Video

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