Marketing is all about learning new techniques and trying them out. In the quest to keep the content marketers updated, CMI’s Michelle Linn has answered 10 most common content marketing questions.

The questions cover various segments of the content marketing domain.

Answering the question, Why are companies using content marketing? What are the benefits?, Linn says, “Content marketing is the process to provide truly relevant and useful information to your prospects and customers to help them address important challenges. This is different than traditional marketing efforts like sales collateral and other product-specific information. Content marketing includes things like educational articles, e-books, videos, and webinars that answer specific questions people have.

By becoming a credible, authoritative resource on topics that matter to potential customers, your business is more likely to get discovered by the right audience and earn their loyalty and trust — which, in turn, enables your brand to strengthen its customer relationships, grow an active and engaged subscriber base, and even increase its profits“.

10 Most Common Content Marketing Questions: Real-World Insights for Enterprise Marketers

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