It is very important to keep yourself abreast of the latest trends and techniques in the SEO domain. You can beat the competition and win the right search spot with the concurrent knowledge.

MOZ’ Brian Childs has shared a six-step plan to measure the impact of your SEO efforts.

Childs says, “Well-defined goals are at the heart of any good digital marketing strategy, whether you’re doing SEO or PPC. Goals will differ by client and I’ve found that part of my role as a digital marketer is to help the client understand how to articulate the business goals into measurable actions taken by visitors on their site.

Ideally, goals have a few essential traits. They should:

  • Have measurable value (revenue, leads generated, event registrations)
  • Be identifiable on the site (PDF downloads, button clicks, confirmation page views)
  • Lead to business growth (part of an online campaign, useful to sales team, etc.)

Broad goals such as “increase organic sessions on site” are rarely specific enough for clients to want to invest in after the first 3–6 months of a relationship”.

SEO for Copywriters: Tips on Measuring SEO Impact – Next Level

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