Tips from the brands that don’t do traditional marketing
HubSpot’s Meg Prater has compiled a list of nine brands that have grown without a traditional marketing budget. He has also shared some lessons from these companies.
Talking about one such company – Zara, Prater says, “Zara’s first retail fashion store opened in 1975 and, as of 2016, it boasted 2000 stores in 77 countries. They’ve built an empire based on their reputation as a company whose technology and automation allows them to analyze trends and consumer feedback to get fashion from the runway to the racks in a matter of days.
The Takeaway for Your Brand?
Target your product or service well, don’t be afraid to rely on word of mouth, and foster an influencer channel that is loyal to your brand. Today, you’ll find more traditional marketing channels available to Zara’s fans (think Instagram, Pinterest, and Facebook). But the retailer built its empire with well-placed retail, on-trend offerings and some serious word-of-mouth”.
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