Refer this guide to video marketing to enhance your marketing efforts
Video is an inevitable aspect of the marketing system today. Even the social media is also driven by video where video content enjoys highest viewability.
HubSpot’s Sophia Bernazzani has published a comprehensive article on video marketing covering various aspects of this domain.
Bernazzani says, “One of the most controversial phrases in the marketing today is, “pivot to video.” It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos.
Luckily, our research has shown that audiences still want to read blog and news content. But the fact remains: People want more video content, too. So how can marketers get started creating videos that help spread the message of their brands just as effectively as the written word?
We’ve created a framework to help you figure out where you should focus your efforts when creating your first marketing video, and which type of video to start with. All quiet on set? Let’s dive in”.
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