Stone Temple has published a research that states that videos are ranked differently in Google search and on YouTube. According to Eric Enge, Google optimizes for the best combination of user experience/satisfaction and revenue on each of its platforms.

Enge says, “Google’s goal is to deliver a result that causes you to get what you are looking for on a page view basis. Everything is transactional and short-term in nature.

The other major difference is that Google is a general purpose search engine where what people are looking for could be literally anything it all, including videos.

On YouTube, the user’s goal is to watch a video. They’re not looking to leave quickly. They’re looking to spend time on the site consuming the content within the search engine site (YouTube, that is). This single purpose does significantly impact the types of queries that users enter, and it also impacts how the site gets monetized, so let’s look at that next”.

Ranking Videos on Google and YouTube: Study Shows How They Differ

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