Social media presence is mandatory for all brands to connect with their prospects and clients. If optimized well, marketers can generate ROI for their organization with the social media.

Entrepreneur contributor Rachel Perlmutter has shared five tactics to generate more ROI from your social media marketing efforts.

Perlmutter says, “According to Kissmetrics, social media’s role in SEO should not be downplayed. Google tends to rank social media profiles higher in results, so it definitely benefits you to have multiple accounts across different platforms with your company’s name on them.

Here’s how to build a solid foundation:

1. Create more social profiles and link to your site.

If you only have Facebook and Twitter accounts, you’re missing out on potentially “juicy” backlinks from other platforms and, of course, more search results. The benefit to having social profiles rank high in searches is that you control the messaging on these platforms, which is great for reputation management. Better brand control, better SEO. At the very least, I’d suggest getting profiles up for Facebook, Twitter, Instagram, YouTube, LinkedIn (company page and profile) and Pinterest. Don’t forget to embed your website link into these accounts as well”.

5 Ways to Get Your ROI With Your Company’s Social Media

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