20 Ideas to start using video in your marketing
Video is everywhere now. In content marketing, video is the most used tactic and on social media too, video rules.
HubSpot’s Sophia Bernazzani has shared twenty ideas for marketers to start using video in the marketing process.
On using user-generated videos, Bernazzani says, “Marketers are great storytellers, but customers can sometimes be more effective. By showcasing how products can be used, user-generated content (UGC) can be more convincing — and powerful — than traditional marketing videos. Encourage customers and fans to create user-generated content by asking for it — by hosting contests, giveaways, or otherwise incentivizing participation.
In the case of GoPro, its evangelists used the product to capture the content to tell a tear-inducing story of a kitten rescue, but just because your brand doesn’t sell cameras doesn’t mean you can’t use UGC as well. Ask fans to take photos, videos, or share content on social media about how they use your products and why they love your brand — it’s more convincing than traditional advertising anyway. This content can be shared on social media platforms, on landing pages, and in marketing emails”.
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