3-Things you should care for in content creation process
For content marketing and promotion, search engines help us reach the desired masses. With rightly targeted keywords you can achieve the right spot in the search results.
Search Engine Land columnist Bobby Lyons has published an article advising marketers to alight their content with the SEO.
Talking about the SEO and user experience, Lyons says, “Search experience optimization is focused purely on enhancing the customer journey. These days, a search query is often the starting point of that journey. Unfortunately, we rarely know the exact phrase or keyword the customer typed into that search box to start their journey, but we know the page they landed on when they reached our website.
Based on data from Google Search Console, we know what keywords and phrases a page is ranking for, and we can therefore make a fairly educated guess as to what keywords the customer used to arrive on the page. We can then use this data to build an inventory of keywords and phrases, each of which may dictate a completely different user intent”.
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