Quality content plays an important role in making your blogs successful. Also on social networks, content helps you achieve quicker success.

Copyblogger’s Stefanie Flaxman has shared a four-step process to help marketers expand their content ideas.

Flaxman says, “If you produce one piece of content a week, the installments below will give you four weeks of content, but they could also publish four consecutive days in a row or every other day. See what works for you.

Installment #1: Establish your authority

Here’s where you select your content idea. Let’s pretend you run a health-conscious, organic bakery that serves tasty desserts. Your customers love your grape jam, so you want to give your blog readers a recipe for grape jam with natural ingredients and no added sugar.

Start with a basic “how to ___” to generate your content idea. “How to ___” might not be your final headline, but filling in that blank with details helps narrow your focus”.

How to Turn One Content Idea into a Fascinating Four-Part Series

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