Search engines are the backbone of our online business as we strive to get good rankings for attracting more prospects and customers. Continuous SEO improvement is the key to keep pace with the current search engine algorithms.

Copyblogger’s Jerod Morris has shared three ways to help marketers improve their SEO performance.

Focusing on the importance of hearing the audience, Morris says, “The first step — which relates to search — is to make sure you actively work to understand the language your ideal audience uses.

That is how you ensure your content has as good a chance at surfacing for text-based searches as it does for spoken searches and, eventually, for thought searches.

Certainly, using tools to search Google’s keyword database is helpful.

For example, the Content Optimizer tool that is built into StudioPress Sites, which I mentioned earlier, can help. This type of analysis provides a valuable window into the terms and phrases people actually search for when looking for content related to your topic”.

3 Important SEO Steps to Take Right Away

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