Adopting influencer marketing is a good way for the marketers to reach targeted prospects with little promotional expenditure.

Though picking up right influencers is a challenge, marketers can surely pick the one who fit into their marketing strategy.

Entrepreneur contributor Andrew Medal has shared three mistakes brands make while implementing influencer marketing.

Andrew says, “I’ve been able to avoid this by implementing a targeted strategy with my eyes fixated primarily on ROI. Here are my thoughts on why many big brands are failing at influencer marketing, despite large budgets and dedicated professionals overseeing their campaigns:

1. They ignore niche influencers.

Big brands often fall into believing that “bigger is always better.” This isn’t true with influencer marketing. It’s often the niche influencers that have the biggest impact on reach, engagement and the bottom line.

Through the growth of Agent Beta, I’ve learned quite a bit about what does and doesn’t work in the world of influencer marketing”.

Why Brands Big and Small Continue to Fail at Influencer Marketing

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