Artificial Intelligence (AI) offers a great way for the marketers to empower their content marketing efforts. AI can enable marketers to design content strategy, campaign strategy, personalization and more.

CMI’s Andrew Davies has shared an article on using AI for content marketing.

Davies says, “In an increasingly competitive world, any business that does not understand its buyers will rapidly lose market share as new digital-first competitors grow. Disruptors obsess about their customer; they focus on delivering a superb and seamless customer experience; they are unencumbered by obsolete technology and rigid processes. They appreciate that gaining and acting on deeper customer understanding build competitive advantage.

Forrester Research is building a body of evidence around what it calls “insights-driven businesses.” One definition of these businesses is that they have no friction between the point of understanding the customer and the point of delivering the next response. There is a feedback loop that is completely automated. The cohort of businesses Forrester defines in this category – fast-growing companies innovating based on customer understanding and experience – should be truly terrifying to incumbents”.

Should You Trust Artificial Intelligence to Drive Your Content Marketing?

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