Attract your prospects with these tips
Converting a prospect into a customer requires patience and skills. It is difficult to attract the prospects and the conversion is even a bigger challenge.
HubSpot’s Jeff Hoffman has shared four tricks to make your prospects interested in your offers.
Hoffman says, “I use the following four techniques to kick things off with these kinds of buyers.
1) Sell the dream.
Not everybody you’re selling to will be interested in your product, but I guarantee they’re always interested in themselves. Creating a vision of what will happen to them once they buy your product is a great way to create interest. Think about Nike’s catch phrase, “Just do it,” or Burger King’s “Have it your way.” These phrases don’t tell you what they sell. They tell you what you can do with the things they sell.
When I call on a VP of Sales at a Fortune 500 company to sell him my firm’s services, I certainly don’t lead with, “Hi! I’m Jeff from Boston, and I sell sales training and consulting in Boston. I’d like to introduce my services. Is this a good time?”
Yawn. That isn’t interesting to him (or me!) and it certainly doesn’t make him curious to want to find out more”.
Comments are closed.
