Google reports 23% decrease in average cost per click
In its Q2 2017 earnings, Google has reported a 52% increase in clicks on paid ads on its property and 23% decrease in average cost per click.
Forrester analyst Collin Colburn has presented the following findings from Google Q2 report.
Commenting on the status of Google’s voice search, Colburn says, “Google has not made much fuss about voice search in most of its earnings calls. The main focus around intelligent agents like Google Assistant is that Google needs to vastly improve the experience and make Google Assistant more useful to the customer. Google Assistant still has a few hurdles to get to a point where it can do more than just offload simple tasks from consumers. Once it is able to take a complex ask and perform a complex task, my bet would then be that Google would pursue monetization tactics on Google Assistant”.
Comments are closed.
