Here’s how you can use AI in marketing
Artificial Intelligence (AI) is entering all the domains dominated by screens. And marketing is no exception. From website development to content creation and distribution, AI can be a great aid to us.
HubSpot contributor Sophia Bernazzani has shared ten ways AI is useful to marketers.
says, “AI is already in use in a myriad of marketing use cases. From content curation, to SEO, to email marketing, different tools are already being used by brands — not only to make human marketers’ lives easier, but to make them better at their jobs. When processes are optimized and made faster by technology, not only can businesses achieve better outcomes, but humans also have more time freed up for critical thinking, data analysis, and long-term planning when they aren’t bogged down with more rote tasks.
Here’s a rundown of how forward-thinking brands are already using AI in marketing.
1) Website Design
AI can assist marketers in a variety of use cases — even from the very beginning of the marketing process — including the building of the website. The Grid uses AI named Molly to design websites, and a few creators are already using platforms “she” has built.
The Grid’s value proposition? Molly can build websites at a fraction of the time — and cost — it would require hiring a team of developers and software engineers to complete the same task. The Grid starts at less than $100 per year for one website — a bargain compared to a salary”.
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