‘The end of advertising as we know it’ webinar replay
Forrester has made available the replay of its ‘The end of advertising as we know it’ webinar.
The Forrester team says, “Advertising has played a critical role in shaping culture, delivering product information, and powering the economy. But the traditional ad model has begun to fray. The combination of digital disruption and consumers’ growing intolerance for interruption will cause CMOs to move significant budget — up to $2.9 billion — away from display advertising in the next year. Customers are ready for more meaningful relationships with brands, and it’s on marketers to invest in those relationships”.
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