Want to start a blog? Here’re some tips for you
It is utmost important to research a topic before starting your blog. Right focus in the blogging journey can earn you fame in this domain.
HubSpot’s Clifford Chi has shared six data-driven tips to choose a blog topic.
Chi says, “Analyzing audience data before ideation is crucial for crafting desirable content. Let’s read on to learn six data-driven tactics for choosing the topics your audience actually desires.
1) Find Out What Already Works for You
The most accessible data source that can inform your blog strategy are your own metrics. You just need to tag each of your blog posts with their respective topic first. By categorizing your blog posts, you can measure each topic’s performance with data analysis tools like excel or HubSpot’s Content Strategy tool.
The performance metrics you decide to track depend on your marketing goals. At HubSpot, page views largely determine a topic’s success, but other metrics like time on page, subscribers gained, or leads generated can also indicate whether a topic resonates with your audience or not. It’s crucial to select a key business objective you want your blog to serve and monitor the metrics that represent its success”.
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