Google has added new call bid adjustments feature to AdWords. It will help advertisers generate more calls. This feature will allow marketers to control how often the call option appears with the search ads.

Amit Agarwal, Senior Product Manager, Calls & Messaging, Google, says, “Use call bid adjustments to increase bids on campaigns that drive valuable phone calls. For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours and other vacation add-ons during a live conversation. Raise your call bid adjustments to show call extensions more frequently and drive more of these high-value call conversions”.

Ramp up your calls with call bid adjustments

Sharing is caring