Snap has launched Snap Publisher tool to help advertisers create ads for the Snapchat platform. The new tools features basic ad templates which can then be customized with company logos, pictures and videos. Writing about the Snap Publisher, TechChrunch‘s Josh Constine says, “Snap needs to attract more spend from advertisers after it disappointed Wall Street in its first earnings report last month where it revealed $149.6 million in revenue compared to the $158 million expectations. Losses also mounted to $2.2 billion in Q1, up from $104 million a year earlier, which looked bad even... [...]

eMarketer has updates its worldwide social networking user figures. According to the updated data, 71% of worldwide Internet users will access social networking sites regularly this year. More findings In 2017, 2.46 billion individuals (one-third of the global population) will access social networks at least once a month The worldwide social media use will grow by 8.2% from 2016 The user growth is driven by the widespread availability of affordable smartphones This year 81.8% of social network users worldwide will log on via a mobile phone By 2021, 86.7% of social network users worldwide will... [...]

Marketing is all about learning new techniques and trying them out. In the quest to keep the content marketers updated, CMI’s Michelle Linn has answered 10 most common content marketing questions. The questions cover various segments of the content marketing domain. Answering the question, Why are companies using content marketing? What are the benefits?, Linn says, “Content marketing is the process to provide truly relevant and useful information to your prospects and customers to help them address important challenges. This is different than traditional marketing efforts like... [...]

HubSpot’s Meg Prater has compiled a list of nine brands that have grown without a traditional marketing budget. He has also shared some lessons from these companies. Talking about one such company – Zara, Prater says, “Zara’s first retail fashion store opened in 1975 and, as of 2016, it boasted 2000 stores in 77 countries. They’ve built an empire based on their reputation as a company whose technology and automation allows them to analyze trends and consumer feedback to get fashion from the runway to the racks in a matter of days. The Takeaway for Your Brand? Target your... [...]

HubSpot is hosting the ‘Developing an Inbound Email Strategy’ training on Monday, September 25 at 8:30 am – 12:00 pm EDT. This training will cover inbound email strategies such as email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. HubSpot team says, “An effective inbound company has an email strategy that includes email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. By the time you finish this training, you’ll have a plan built to launch and execute... [...]

Econsultancy has announced the Mobile UX (User Experience) & Marketing Training. This  training offers research-based, practical best practices to help marketers make the most of mobile marketing opportunity. The Econsultancy team says, “Our 1-day course will give you lots of best practice guidance to help you develop new (and improve existing) mobile marketing experiences. You’ll look at lots of real-world examples and also receive practical insights that you can start using immediately, including best practices for: UX guidelines for mobile Cross-channel experience design Messaging... [...]

Effective copywriting leads to successful content marketing. When it comes to selling a product or a service, it is a copy that a prospect refers to first. Copyblogger’s Brian Clark has published an article sharing some great examples of copywriting and tips to write such content. Clark says, “If you’ve studied copywriting, you know the purpose of the headline is to get people to click and start reading. And your opening copy needs to continue that momentum all the way to the offer or conclusion. One way to do that is to make a bold, seemingly unreasonable assertion in your title... [...]

In the world of online marketing, customer reviews are given importance. Reviews are not always genuine. Many a times negative reviews are posted to hurt the competitors. In such situations, marketers get into trouble. MOZ writer Miriam Ellis has published a guide on fighting the review spam. On spotting review spam, Ellis says, “Here are some basic tips: Strange patterns: A reviewer’s profile indicates that they’ve been in too many geographic locations at once. Or, they have a habit of giving 1-star reviews to one business and 5-star reviews to its direct competitor. While neither is... [...]

It is very important to keep yourself abreast of the latest trends and techniques in the SEO domain. You can beat the competition and win the right search spot with the concurrent knowledge. MOZ’ Brian Childs has shared a six-step plan to measure the impact of your SEO efforts. Childs says, “Well-defined goals are at the heart of any good digital marketing strategy, whether you’re doing SEO or PPC. Goals will differ by client and I’ve found that part of my role as a digital marketer is to help the client understand how to articulate the business goals into measurable actions... [...]

Content comes into various forms such as text, video, audio and images. To create content that is attractive and meaningful, there are a host of tools available online. Business.com writer Zac Johnson has shared a note on three useful tools that marketers can use to create great content. Johnson says, “There are plenty of tools out there to help with this process. Many of these tools don’t require any technical knowledge or software to download. Here are three recommended tools that every site owner and brand should be using today to create better content. Canva graphic design When... [...]