MarketingProfs is hosting a webinar on ‘Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes’ on Thursday, July 20 at 12.00 pm ET. The webinar participants will learn how to use Google Analytics at an advanced level, to manage marketing tags and more. Webinar speakers Andy Crestodina Kerry O’Shea Gorgone MarketingProfs team says, “Today’s digital marketers rely heavily on website analytics. They’re how you evaluate campaign performance, understand your customers, and make improvements to your site. At least, that’s how it’s supposed to... [...]

Social media marketing is a must for today’s businesses. With newly launching apps and other services it is also important to regularly keep your social media marketing strategies evaluated. Entrepreneur guest writer Nathan Chan has published a seven-point checklist to help you evaluate your social media marketing. Chan says, “hen you’re using social media to pursue networking opportunities or seal the deal with new customers, how do you know whether you’re using your time wisely or merely spinning your wheels? Fear not. The following checklist is a guide for solopreneurs... [...]

Astroblu LTD, headed by Fachrul Stream, is releasing a large collection of video clips especially designed to benefit online marketers. They are calling this new collection Gigavid. What’s included in This all-new Packages? As the name implies, this is a large collection of a wide variety of clips suitable for including in videos you create. In the basic package of video clips you are getting: ■ 50 opener video templates ■ 30 promotion video templates ■ 20 social media video templates ■ 10 HD Business video footage ■ 10 HD Holiday video footage ■ 10 HD Slow motion video footage ■... [...]

Content marketing requires continuous improvement. With newer strategies and ideas one can strategize an unbeatable content marketing plan. Entrepreneur contributor Gautam Raj Anand has shared a six-step plan to prepare an effective content marketing strategy. Gautam says, “Let’s look at how you can develop or better evolve, that ‘Killer’ Content/Message strategy for your brand: Step 1. Figuring Out the core — What Problem Does Your Product/Solution Solve Let’s start at the very start! The process kicks off with an internal exercise where you and your team ask yourselves this fundamental... [...]

The MarketingExperiments team has published a video on Conversion Rate Optimization featuring Flint McGlaughlin, Managing Director and CEO, MECLABS Institute. MarketingExperiments’ Linda Johnson says, “McGlaughlin focuses on two negative components that are driving down the response rate on the ZOPA homepage to give you ideas for fixing your own homepage. He reveals where there is friction that is causing psychological resistance for potential customers of the online personal finance peer-to-peer lending company, and he shows the elements that are causing customer anxiety —... [...]

‘Truth’ should be the essence of any business. Businesses with an authentic and reliable ideology grow and people love them. Same is the case with marketing. Marketing Land columnist Lewis Gersh has shared seven rules of respectful marketing. Gersh says, ” This is a two-way street, and you do harm to your own brand by plowing ahead with blinders on. With this in mind, a brand should: 1. Be vigilant about where your partners (and their partners’ partners) get their data When buying data for ad targeting and retargeting purposes, vet individual partners and use only those that... [...]

Hyper-personalized messaging can guarantee your email marketing success. What you need to make your emails ‘hyper-personalized’ is to create an email-based app, great content and set perfect timing. Marketing Land contributor Scott Heimes has published an article on hyper-personalized email marketing. Heimes says, “For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” Yes, the sought-after email “segment of one,” the email marketer’s Holy Grail — the perfect email campaign.... [...]

The EduMobile Academy team has compiled a list of twenty MySQL GUI tools that are useful for the web developers. team says, “Most of the MySQL GUI tools showcased in this list have features such as SQL development, administration, database design, creation, and maintenance. If you feel confused, and don’t know which MySQL GUI tool would be the best choice for your needs, we hope that this list will help you choose the right one for you. These are some of the best MySQL GUI tools for web developers. Some of them are free, while others are premium. Check them out and start using the one... [...]

There are many factors that influence the success of a site. The most important is the content. Top quality content can me even poorly designed sites beloved by visitors. Beyond that, though, there are technical issues that can influence search engine ratings of a site, things like security, speed performance, mobile friendliness and SEO. We just came across a website the offers a free evaluation of these four factors that affect both search engine ratings and the perception of individual visitors to the site. It’s called Website Grader and it’s a service provided by Hubsite. We tested... [...]

According to Influencer 2.0 report,  71% of marketers state that they are designing strategic influencer marketing programs are strategic and 67% want to drive lead generation through the use of influencer marketing. Now if you want to make money using the influencer marketing, here are some tips shared by Entrepreneur contributor AJ Agrawal. Agrawal says, “Influencer marketing is all the rage in today’s day and age. Yet, it’s no guarantee: You may have every intention of generating high-level results, but getting a return on investment (ROI), much less a solid one, using influencer... [...]