You can use stock photos to make your ads, blog posts and other content more appealing. Entrepreneur’s Ash Read has shared a guide to help marketers use stock photos in marketing. Ash says, “When it comes to finding the right images to use in our marketing efforts it goes far beyond simply finding an image that simply “looks nice.” Stock photos, when used correctly, can elicit emotions in your audience (both positive and negative). For example, have you seen an image like the one below before? We’ve become so accustomed to seeing this style of image that it can often be hard... [...]

Social media has empowered marketing by making the advertising option available. But even without opting for advertising, you can still market on Facebook and other social media platforms. With great content and attention grabbing headlines you can appeal to masses and get more shares on social networls. Small Business Trends’ Matt Mansfield has shared some tips on getting more shares on Facebook for your content. Matt says, “When it comes to content marketing, no matter how often you tweak a title, or how many tools you have available, getting a headline right seems to be a hit-or-miss... [...]

Amy Harrop says that becoming a successful publisher is within the reach of anyone. Best of all, you can be a successful publisher with little or no original content. Harrop has been experimenting with something called Companion Publishing, that allows you to quickly and easily create content that needs little-to-no-writing and that leverages hot trends, your own content, and even other people’s books and content. With companion publishing, the reader is doing the majority of the writing for you! Her new training, called Companion Publishing Profits explains in detail how to build a business... [...]

MOZ has published another whiteboard Friday video featuring Rand Fishkin. In this video Rand shares the SEO best practices for canonical URLs. The MOZ team says, “If you’ve ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today’s episode, Rand defines what rel=canonical means and its intended purpose, when it’s recommended you use it, how to use it, and sticky situations to avoid”. SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday  [...]

ON24 has released the ‘2017 Webinar Benchmarks Report’. The report features webinar hosting and marketing tips for marketers based on more than 16,000 webinars. The ON 24 teams says, “For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics. Inside this report from ON24 you will discover: the best time... [...]

Walker Sands has released Walker Sands 2017 Future of Retail study which signals the rise of the connected consumer and changes in shopper behaviors and expectations. According to the report, 19% of surveyed consumers have made a voice purchase using a voice-controlled device in the past year. And around 33% of them plan to make a purchase through such device in the coming year. More findings Smartphone penetration has reached 78% and the new device adoption rate is growing 27% consumers own some kind of in-home smart device 24% consumers own a voice-controlled device such as an Amazon Echo or... [...]

Through Posts, Google has brought a new way to help marketers share relevant, fresh content with people searching for products and services. By rightly using the Google Posts, marketers can enhance their content marketing efforts and gain a fair share for their marketing. Search Engine Land columnist Joy Hawkins has shared twelve tips to improve chances of succeeding with Google Posts. Here are three of those twelve posts: “Use the posts to highlight sales, promotions or unique selling propositions. Don’t just shove a bunch of keywords into your post — doing this currently has no impact... [...]

Kissmetrics is hosting a webinar on ‘7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting Any Insights’ on Thursday, July 20 at 10.00 am PT. The webinar will reveal techniques to help marketers improve their conversion rate and revenue. Webinar speakers Ruben Ugarte, Founder, Practico Analytics Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “In this webinar, Ruben Ugarte, founder of Practico Analytics will show you the most common mistakes that companies make when they are setting up their analytics tools. Some of these... [...]

Econsultancy is hosting a webinar on ‘Content: Trends, Data and Best Practice’ on Thursday, July 27 at 6.00 am PT. The webinar will highlight emerging trends, best practice and case studies around content marketing for 2017. Econsultancy team says, “The insights will come from Econsultancy’s own research along with collated third-party data and statistics, hosted by our in-house research analyst, Lynette Saunders. This presentation will draw heavily on upcoming research from Econsultancy. Key Points this session will cover:  The key trends and challenges to content marketing... [...]

Marketo is hosting a webinar on ‘How Sales & Marketing Can Drive More Pipeline Together’ on Tuesday, July 18 at 11.00 am PT. The webinar will help participants to learn the lead generation tactics. Webinar speakers Jessica Green – Sr. Director of Sales, Marketo Brian Glover – Principal Product Marketing Manager, Marketo Marketo team says, “Join this webinar to discover how you can help every rep perform at their best and boost your lead-to-opportunity conversion rates. You’ll learn how to: Drive better adoption of marketing messaging in sales conversations Enforce... [...]