Google has announced that now onward the company does not permit the placement of Google ads on pages that are loaded as a pop-up or pop-under. The company also doesn’t permit Google ads on any site that contains or triggers pop-unders. John Brown, Head of Publisher Policy Communications, Google, says, “At Google, we value users, advertisers and publishers equally. We have policies in place that define where Google ads should appear and how they must be implemented. These policies help ensure a positive user experience, as well as maintain a healthy ads ecosystem that benefits both... [...]

Email is one of the successful techniques for persuading people to take an action. According to a DMA survey, 66% people make a purchase as a result of an email received from a brand. AWeber’s Julia Nitschke has shared ten tips to write sales email that can convert more prospects into customers and enhance the marketing impact. On not using ‘salsey’ language, Nitschje says, “As you approach your sales email, try not to think of it as selling. When you provide products or services to people who want and need them, you’re doing more than getting them to purchase. You’re... [...]

Google has launched Blocks VR app for the HTC Vive and Oculus Rift. This app enables users to create beautiful, 3D objects in no time. Jason Toff, Group Product Manager at Google, says, “Blocks is simple enough for anyone to use, even those without any prior modeling experience. It’s designed to feel more like playing with children’s blocks than working with traditional 3D modeling software. Starting with a simple set of shapes, a color palette, and an intuitive set of tools, you’re able to naturally and quickly create almost anything you can imagine, from a piece of watermelon to... [...]

Membership sites are one the best ways to build a recurring income. People pay a monthly fee to be a member of your site. If you provide good content for your members, people will return month after month. Not only do you get the recurring income from their membership fees, you also get opportunities to present upgrades and other offers to them, adding to your income. Do a good job, and your customers will become loyal followers. This is a chance for a long-term profitable relationship. This long-term customer service will make you an authority in your niche, as IM NewsWatch is, in the online marketing... [...]

Small Business Trends’ Gabrielle Pickard-Whitehead has put together a list of affiliate programs that are performing well. Gabrielle says, “Affiliate marketing is a simple way for bloggers and website owners to make money out of their blog. Rather than having to develop their own products, affiliates only have to place promotions on their blogs for the products of other merchants. The great news is that even the owners of small blogs can make money from their content writing efforts. 30 Top Affiliate Programs to Consider If you own a blog or website and are looking for way to make... [...]

Email marketing has survived as one of the most popular form of marketing and is still growing.  A right email sent at the right time definitely bring out desired results. Small Business Trends’ Itai Elizur has shared six cold email secrets that can help marketers make their email marketing efforts more rewarding. Elizur says, “Making your emails stand out requires some subtle changes rather than a single “silver bullet” approach. Regardless of what your marketing or sales message might be, the following six strategies to sprucing up your emails are fair game if you want to see... [...]

Today micro-influencers form a huge segment of the brands trying to establish and expand themselves. Business.com writer Shane Barker has shared ten ways marketers can improve their branding efforts with micro-influencers. Barker says, “Micro-influencers are taking the marketing world by storm. That’s likely because they’re better than other influencers at engaging their audience. And higher engagement rates often result in increased conversions, which translates to higher ROI. So you want to work with micro-influencers to improve your branding. Here are some tips to help put... [...]

MOZ writer Brad Smith has published a case study showing how use of message match can improve conversion rates by 212%. Smith has shared a three step process for it. Smith says, “Google offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild it for them (at about $20,000+ times Google’s initial estimate). Smart or dumb? The problem is that shoving an outdated legacy design onto a smaller screen won’t fix your problems. In fact, it’ll only amplify them. Instead, the trick is to zoom back out to the... [...]

Facebook’s 2 billion user base presents a great advertising opportunity for the brands and marketers. Also Facebook ads can suit all marketers as the ads  are available for any budget and can be purchased in a variety of ways. It means that Facebook ads are pocket friendly. Now the challenge is to utilize this unique opportunity. Entrepreneur writer Nathan Resnick has shared four ways to improve the conversion power of the Facebook ads. On rethinking the campaign parameters, Resnick says, “Whether we’re talking about a Facebook ad’s image or a landing page’s copy, it’s important... [...]

More and more brands have started using chatbots for marketing their products and services over the social media. The chatbots help them increase customer engagement. Murray Newlands of Entrepreneur has shared four examples of brands useing chatbots for markeitng. On how bots are used for brand awareness, Newlands says, “For brand awareness, game developer Activision crafted a brand awareness campaign in advance of the launch of one of their most popular titles, Call of Duty. In the first 24 hours of launching a bot for Messenger in the voice of one of the Call of Duty core characters,... [...]