Recently TechChrunch and Forbes reported that the Facebook Messenger user base has reached 1.2 billion users. The app currently features games, a chatbot platform, voice calling, video calling and camera with masks, frames, stickers and effects.It seems Facebook is set to monetize the huge user base now.According VentureBeat, Facebook is planning to expand Messenger home screen ads beta soon. This has come out from interaction of VentureBeat CEO Matt Marshall with Messenger head of product Stan Chudnovsky.Chudnovsky has been quoted saying: “[Advertising is] not necessarily everything, but... [...]

Mashable has announced a $29 ‘Complete Facebook Ads and Facebook Marketing Course’ for the marketers. The course teaches how marketers can use this social network for advertising and marketing to make money online.The Mashable team says, “With 222 lectures and 27.5 hours of content, this course teaches aspiring Facebook marketers to advertise nearly anything. You’ll learn how to direct heavy traffic to your website, lower your cost-per-click and cost-per-conversion, generate B2B leads with Messages, and more. Get lifetime access to all content, plus new monthly lectures for... [...]

Mashable has announced ‘Pinterest Marketing And Ads Blueprint’ course. This course teaches how Pinterest works and how marketers can use it.Mashable team says, “One of the central challenges of marketing through social media is sorting through buyers and sellers to get a high conversion rate. On many platforms you have to invest big to get a sustainable conversion. However, the vast majority of Pinterest is comprised of buyers, which means well-targeted campaigns have a much higher success rate. This course teaches you how to use Pinterest as a powerful marketing channel and... [...]

Content Marketing Institute is hosting a webinar on ‘Audiences Or Buyers? Open Up Your View on Personas, Open Up Your Content Repertoire’ on Wednesday, July 12 at 2.00 pm EDT.This webinar will help attendees learn earn the differences between audiences and buyers, receive a framework for helping to develop audience personas, and develop audiences over buyer personas.Webinar speakersRobert Rose, Chief Strategy Adviser, Content Marketing InstituteStephanie Stahl, General Manager, Content Marketing InstituteCMI team says, “What are you trying to do with your content program... [...]

Search engine optimization is the core task for all marketers. Today search engines bring most of the business to brands as people consult Google, Yahoo and Bing before making a purchase decision.Apart from just knowing the SEO techniques it is also important to know about the SEO myths that prevail around.Entrepreneur contributor Jason Parks has listed five most common SEO myths.Jason says, “My job is to teach prospective clients about what actually moves the needle from an SEO perspective and to erase the theories from their minds that will have very little benefit to their business.Myth... [...]

Marketo is hosting a webinar on ‘How Sales & Marketing Can Drive More Pipeline Together’ on Tuesday, July 18 at 11.00 am PT.The webinar will help participants to learn the lead generation tactics.Webinar speakersJessica Green – Sr. Director of Sales, MarketoBrian Glover – Principal Product Marketing Manager, MarketoMarketo team says, “Join this webinar to discover how you can help every rep perform at their best and boost your lead-to-opportunity conversion rates.You’ll learn how to:Drive better adoption of marketing messaging in sales conversationsEnforce... [...]

Marketers need to focus on lead generation to effectively make sales. Lead generation is the act of establishing interest in products or services among a target market.Marketing Land columnist Seth Price has shared five tips to nurture leads.Seth says, “Before giving up and packing your own beach bag, try viewing the downtime as a chance to dazzle and delight your prospects when they’re least expecting it. Check out these five ways to capitalize on lead nurturing during the summer.1. Spruce up automated messagesWhen the warm weather hits and it feels like you finally have the chance... [...]

Content marketing and promotion is weak without video. With the spread of Internet on mobile devices, the consumption of video has grown manyfold.We have seen that there are some videos which go viral and many remain unnoticed. In both the cases there are reasons.HubSpot’s Amanda Zantal-Wiener has shared seven reasons why people don’t watch your video content online.Talking about the length of the video, Amanda says, “It seems like we’re past the point of requiring evidence that supports the dwindling human attention span, but just in case — studies say it’s about eight... [...]

Adweek’s Marty Swant has reported that a new feature has been added to Snapchat which allows users to create links to websites.This new feature could help brands and marketers to generate more traffic to their sites. The new feature is called Paperclip and it allows users to attach a link to a Snap before it’s shared.Swant says, “The tool gives Snapchat a leg up on rival Instagram, which doesn’t allow anyone to post links other than by putting it in their bio—forcing everyone to ruin a post with overly promotional phrases like “link’s in my bio.” (The exception is... [...]

According to a research work published by MOZ, Google, Facebook, YouTube, Yahoo, and Amazon get 32.34% of the total US web traffic. The research also states that Google, Yahoo and Bing are the most visited search engines in US.More findingsIn Internet and Telecom Category, search engines and social network sites possess 95% of the web trafficWikipedia.org has more than 4.7 billion monthly usersIn Shopping category, 74% of market traffic is split between Amazon (51.24%) and eBay (22.01%)Bing covers 0.48% of all traffic and 30% of the search engine market in the US.This Is What They Search... [...]