Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users. Webinar Speaker Jonathan Koo, Digital Marketing Manager, AdRoll Thue Madsen, Marketing Operations Manager, Kissmetrics The Kissmetrics team says, “Every marketer’s goal is to reach their company’s target audience with personalized content that leads to a sale. But with so many strategies out there that claim to do this,... [...]

Adopting influencer marketing is a good way for the marketers to reach targeted prospects with little promotional expenditure. Though picking up right influencers is a challenge, marketers can surely pick the one who fit into their marketing strategy. Entrepreneur contributor Andrew Medal has shared three mistakes brands make while implementing influencer marketing. Andrew says, “I’ve been able to avoid this by implementing a targeted strategy with my eyes fixated primarily on ROI. Here are my thoughts on why many big brands are failing at influencer marketing, despite large budgets and... [...]

Artificial Intelligence (AI) offers a great way for the marketers to empower their content marketing efforts. AI can enable marketers to design content strategy, campaign strategy, personalization and more. CMI’s Andrew Davies has shared an article on using AI for content marketing. Davies says, “In an increasingly competitive world, any business that does not understand its buyers will rapidly lose market share as new digital-first competitors grow. Disruptors obsess about their customer; they focus on delivering a superb and seamless customer experience; they are unencumbered by obsolete... [...]

In marketing, it is very important to stay in touch with our prospects. You don’t know when they decide to become a customer from just a prospect. But it is a challenge to keep communicating one way. Many a times the prospects do not respond at all and it becomes difficult for the marketers to maintain the communication thread. HubSpot writer Jeff Hoffman has published five tips to make an unresponsive prospect talk again. Hoffman says, “If a prospect becomes unresponsive, don’t waste time beating yourself up or trying to uncover the reason — here’s how to follow up with... [...]

After selling over 13,000 copies of their software the creators of VideoBuilder are feeling pretty secure in their success. They have just raised the price again. They decided to raise the price and see what happens. Their software is the latest and apparently, the best maker of animates marketing videos. If you haven’t heard about it, here’s a run-down of what you can do with it: ■ Create an unlimited number of stunning motion animation videos in minutes. ■ Easily add a wide array of text effects, motion animations, lower-thirds, intros and outros to your videos ■ Use the built... [...]

In Solution selling, instead of only promoting an existing product, marketers focus on the customer’s problems and addresses the issue with appropriate offerings. HubSpot’s Aja Frost has published a guide to solution selling. Frost says, “Solution selling is ideal for industries with highly customized products and/or packages. For example, a company who offers a cloud storage platform along with maintenance and security services will probably create a unique bundle for each of its customers. The salesperson will figure out how much data her prospect needs to store, how many devices... [...]

Social media is a great tool for marketers to reach more and more prospects and stay connected with the existing customers. HubSpot’s Lindsay Kolowich has shared an infographic featuring the best times to post on various social media platforms. According to Kolowich, the best time to post on Instagram is 3-4 pm on Monday and Thursday. And the best time to publish videos is 9 pm-8 am on any day. On best posting time for Facebook, Kolowich says, “People log in to Facebook on both mobile devices and desktop computers, both at work and at home. How it’s used depends heavily on the... [...]

Search engines are the backbone of our online business as we strive to get good rankings for attracting more prospects and customers. Continuous SEO improvement is the key to keep pace with the current search engine algorithms. Copyblogger’s Jerod Morris has shared three ways to help marketers improve their SEO performance. Focusing on the importance of hearing the audience, Morris says, “The first step — which relates to search — is to make sure you actively work to understand the language your ideal audience uses. That is how you ensure your content has as good a chance at... [...]

In SEO, keyword research plays an important role. With right keywords you can reach the targeted consumer base through search engines. MOZ’s Britney Muller has published an article sharing five keyword research techniques. Muller says, “You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! The fact that you can discover how many people per month are searching for something, what words they’re using, and what questions they’re... [...]

Content Marketing Institute is hosting a webinar on ‘Why Content Marketers Need to be Their Own SEOs’ on Wednesday, July 26 at 10.00 Am EDT. In this webinar experts will share latest SEO trends and how content marketers can utilize those strategies to improve their marketing. Webinar speakers Lucasz Zelezny, Head of Organic Acquisition, uSwitch Marcus Tober, Founder and CTO, Searchmetrics Joe Pulizzi, Founder, Content Marketing Institute CMI team says, “During the webinar, you will: Uncover the real ROI of content and why it’s driving change Understand why SEO and Content... [...]