We have been observing great benefits of content marketing. A right content marketing campaign can help you build a huge customer base quickly.

Entrepreneur contributor Jayson Demers has shared seven tips to launch a great content-marketing campaign.

Demers says, “What if you have no experience with content marketing at all? It would seem that someone totally unfamiliar with this strategy stands no chance of success at all. But, at the same time, everyone has to start somewhere, right?

The truth is, you can enter the content-marketing game with no experience. You might not live up to your full potential right off the bat, but if you follow the approach described below, you’ll be publishing with the best of them in no time. Here’s how:

1. Get a briefer.

Your first job is to get a briefer on what content marketing involves. Yes, as you’re reading this, you probably have a grasp of the basic concept, but you need to dig deeper into the details. Familiarize yourself with the beginning, middle and end of a piece of content’s life, how you’re going to measure your results and your ROI and the process you’ll use to build your empire.

Also, get a high-level perspective on the strategy before you start mastering those details — you’ll be glad you did. If you need help getting started, I presented a webinar about a year ago on this subject, which will teach you the basics of content marketing and how those basics relate to search engines”.

7 Steps to Start Your First Content-Marketing Campaign

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