Content marketing is growing in all of its forms. To win in this domain what you need is the content that relates to the interests and needs of your prospects and customers.

Copyblogger’s Sonia Simone has published an article focusing the points you should care about for boosting the relevance of your content.

Simone says, “One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, your project, or your subject matter.

In fact, you might actually know too much about it.

It’s called the curse of knowledge. Because we research our topics deeply and spend so much time writing about them, we tend to understand the technical specs inside and out. We have a great grasp of the under-the-hood details that make the thing work. And we think customers want to know all about those details.

But most of your potential buyers? They don’t care.

What have you done for me lately?

To be effective, marketing needs to show exactly what the offering does for the person buying it.”

Boost the Relevance of Your Content with Benefits and Features

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