Instagram is a great platform for the marketers to reach out a lot of people either directly or through influencers. For service-based business also Instagram provides an unique opportunity to market their business.

Entrepreneur contributor Lesya Liu has published an article in which she has shared six ways service-based businesses can use Instagram for marketing.

Liu says, “Service-based businesses seem to have more trouble with leveraging some of the most powerful networks, such as Instagram, because they’re lacking ideas on what to post.

While it may seem like product-based businesses got an easier time promoting themselves on visual-first platforms, by the end of this article, you’ll have no issues with filling up your whole content calendar with exciting ideas.

1. Show your expertise.

People love to follow brands and accounts that they find valuable in some way. What’s a better way to provide value that sharing helpful advice?

To position yourself as an expert in the field, share tips, hacks and shortcuts. While you may think that what you know, everyone knows as well it is not true. Don’t dismiss any tips as “too obvious,” because again, while it may seem obvious to you, it may not seem obvious to your potential and current clients. Because you have a constant exposure to the same activity, skill, or industry, you’ve accumulated more knowledge than you know”.

6 Ways Service-Based Businesses Can Market on Instagram

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