A distinct and attractive email subject line affects the email open and response rates. HubSpot’s Emma Brudner has shared 29 sales email subject lines that get prospects to open, read, and respond.

Brudner says, “Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email.

So what makes a good subject line?

The best sales email subject lines are creative, interest-provoking, and informative without giving too much away. Writing a creative subject line is no small feat, so we’ve compiled 29 compelling sales email subject lines for a variety of situations. Customize for your own use, and watch your open and response rates skyrocket.

29 of the Best Sales Email Subject Lines

1) “Question about [goal]”

What’s your question? They’ll have to open your email to find out.

2) “[Mutual connection] recommended I get in touch”

Few things are more powerful than referrals. If you share an acquaintance with your prospect, be sure to put that person’s name in your email subject line. The more your prospect trusts your referrer, the more compelling your email will be”.

29 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond

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