Handling SEO for SaaS. Here are some tips
For those involved in the Software-as-a-Service (SaaS) businesses, SEO plays a pivotal role to reach out new customers and expand their business.
Search Engine Land columnist Janet Driscoll Miller has shared six tips that can help the SaaS business owners smoothly handle the SEO tasks.
Miller says, “Before I started Marketing Mojo, I spent many years as an SEO in the technology industry. The last position I had before starting my agency was working for an online survey company, WebSurveyor, that was a competitor to Survey Monkey.
Based on this experience and what I’ve seen since, I want to share six of my top search engine optimization tips for SaaS companies.
1. Lead generation or SEO?
One of the bigger questions that SaaS companies (as well as many B2B companies) face when approaching content optimization is the question of gating content for lead generation or leaving it open for SEO benefits.
If you choose to gate content for lead generation, you’ll likely want to block search engines from indexing that content directly. Otherwise, you risk visitors finding your content via Google or Bing and bypassing the lead generation form altogether, which may hinder your lead generation goals”.
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