Want to make great videos? Follow these tricks
Your marketing can be surely energized with the effective use of great videos. Right videos are like a treasure that can help us make our marketing efforts rewarding.
HubSpot writer Clifford Chi has shared six psychology-backed hacks for making engaging videos.
Chi says, “To maximize audience engagement, we implemented psychology-backed hacks throughout the entire video. Let’s check it out and the takeaways below to learn how to fully capture an audience’s attention.
6 Psychology-based Hacks for Making Engaging Videos
1) Spark Curiosity
To spark on-demand curiosity, George Loewenstein, Professor at Carnegie Mellon University, recommends leveraging the information gap theory of curiosity.
The theory states that sensing a knowledge gap between what you know and what you want to know compels you to take action to fill it, like clicking through to a story.
We evoked curiosity in our viewers by using a simple, yet thought-provoking headline: Entrepreneurship is Back”.
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