What to expect from social media in the coming days
The social media is evolving and today we wake up everyday expecting a change in the way networks are run and the features they have. For marketers it is important to know what is ahead for them when it comes to social media marketing.
Entrepreneur writer Chirag Kulkarni has published an article pointing eleven ways social media is going to evolve in the future.
Kulkarni says, “Demographics of social media are changing. Teens have been leaving Facebook in droves for years, and many can’t even be bothered to join because it’s what their parents use. In 2016, Facebook marked a 21 percent drop in original, personal updates as users have begun communicating more and more in shared articles and memes alone.
Lewis isn’t the only one who feels that way, but she’s something of an expert on the subject, and she had some excellent points on how social media will transform in 2017 and on.
1. A focus on relationships
One of the first social networks was Friendster, a name which implies its purpose: Forming and maintaining friendships. That was how MySpace and Facebook ostensibly began, as well. However, as they’ve progressed, they’ve become more about personal brand maintenance and attempts to form and join various short-lived zeitgeists.
“Social platforms today have evolved into a broadcast tool both for companies and individuals,” says Lewis. “While this is valuable when you have a broad announcement to share and want to reach as many people as possible”.
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