Email marketing is very important for marketers. And it has remained one of the most trusted tools of marketing for a long time now.

For successful email marketing it is crucial to know the art of creating effective emails. AWeber’s Shelby McGuigan has shared a list of eight most effective words we can use in our marketing emails.

McGuigan says, “There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand.

Read on to learn about these 8 words and how to use them in your emails.

1. Now

The word “now” is one of the most effective words to use in email, because it invokes action and urgency. It asks subscribers to do something right away, rather than putting it off until later.

“Now” is a good word to use in your subject line to increase open rates. Or, include it in your call-to-action (CTA) button to increase click-through rates”.

The 8 Most Effective Words to Use in Your Next Email

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