Three ways to make your email campaigns successful
Apart from crafting great emails, it is also important to have a well-planned strategy for getting right results from your email marketing campaigns.
Business.com columnist Ray Coppinger has shared three ways marketers can plan and execute a successful email marketing strategy.
Coppinger says, “How do you ensure that your email is one of the four that gets remembered? Your email must be more trusted, more relevant and more strategic than the others. In short, it must be engaging.
Trustworthy
Emails are automatically more engaging when they come from a trustworthy source. If a consumer is surprised to receive one of your emails, they are more likely to mark the mail as spam. People like routine, so seeing an email from an unknown or unexpected company in their inboxes often has a negative impact on their perception of your business.
Try to send emails that are similar in theme, look and writing style so as to build a rapport with your consumers. A constant change in written and visual styling gives the impression that each email is being sent by a different person or company, failing to lull the recipient into the sense of routine for which a good emailing strategy strives”.
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