Crafting a 140-character tweet is a great challenge when it comes to expressing your product and service features in a few tweets instead of a long series.

Entrepreneur writer Josh Steimle has shared seven ways to help marketers craft effective tweets.

Steimle says, “For those of you trying to shrink your tweets, or tighten any other writing you do, here are some tips to help you get your point across in short order.

1. Say it once.

Redundancy in writing is a common problem, but it’s easy to fix. Here’s an example:

Original tweet: We put your data in the cloud, so you can access it online whenever you want.

Revised tweet: We put your data in the cloud, so you can access it whenever you want.

Comment: We already know the cloud is online, so remove “online” to conserve precious characters.

2. Get to the point.

Simplicity keeps your sentences short and clear. Here’s how the former governor of California, Arnold Schwarzenegger, tweeted his support of the Paris Agreement“.

Having Trouble Saying What You Want to Say? 7 Ways to Cut Your Twitter Characters.

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