Social media plays an important role in empowering our marketing efforts and Twitter is no exception. Twitter helps marketers reach out a targeted mass and also search engines rank effective tweets.

Entrepreneur writer Josh Steimle has shared seven tips to craft great tweets.

Steimle says, “Have you ever tried to tell a whole story in 140 characters or less? That’s how short a tweet on Twitter must be (with recent changes) if you want to leave room for others to share and comment.

Now, I have no problem speaking for an hour with zero preparation, and when I do, I get rave reviews from audiences. But when I delivered a 15 minute TEDx talk, I spent two months preparing and still didn’t deliver as well as I’d wanted. Delivering an effective message that will influence others in 140 characters is tough work. This is especially true when the products and services you offer are complicated. Take business accounting services, for example.

“Accounting is not known for its simplicity,” Brad Hanks, VP of growth at accounting software startup, ZipBooks, told me. “Debits and credits can get messy, and content marketing is hard to master in general, let alone when [you’re] trying to reach potential clients on Twitter.”

For those of you trying to shrink your tweets, or tighten any other writing you do, here are some tips to help you get your point across in short order”.

Having Trouble Saying What You Want to Say? 7 Ways to Cut Your Twitter Characters.

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