This HubSpot experiment details how to drive social engagement with influencers
Influencers are a part of several marketers and brands marketing policies nowadays.
HubSpot columnist Ryan Bonnici has published an article on an experiment that helped HubSpot drive social media engagement using influencers.
Bonnici says, “Social media algorithms are designed to serve audiences up the most relevant, interesting content possible — after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends — and content — you love.
But recent algorithm changes on major social networks have also made it tougher for brands and publishers to get content noticed and surfaced in busy news feeds — where billions of people are sharing content every day around the world.
We’ve started experimenting with different ways to leverage content on social media. Posting more frequently isn’t the answer — it’s posting great content that people want to share and interact with. Read on to learn more about the experiments we’re running and the early results we’ve seen”.
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