Social media is vital for any marketer out there. Making continuous improvements in your social strategy can help you improve your overall business.

Entrepreneur contributor Deep Patel has enlisted ten mistakes that should be avoided while using social media for marketing.

Patel says, “Many brands have built successful businesses thanks to social media. Many others have struggled without connect with their target audience online, often because they make one or more os this 10 costly social media marketing mistakes.

1. Committing to too many platforms.

Becoming an expert requires practice and focus. This is true for most marketing activities, including social media marketing. Businesses with small marketing teams should avoid committing to too many social media platforms, and should instead dive deeply into one or two platforms that are well aligned with their business goals.

On Facebook alone, 300 million photos are uploaded per day. Every 60 seconds, 510,000 comments are posted and over 100,000 statuses are updated. Social media marketing requires platform-specific expertise to cut through the considerable noise. However, acquiring this expertise requires time and focus”.

10 Fatal Social-Media Mistakes No Marketer Can Afford to Make

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