An effective email sign up form is your gateway for the subscribers that plays an important role. A well-designed form can help you get more subscribers.

Econsultancy writer Nikki Gilliland has shared eight examples of effective email sign up forms.

Gilliland says, “According to research, 57% of email subscribers spend anywhere between 10-60mins browsing marketing emails during the week.

But while email marketing remains one of the most effective ways to reach and engage with customers, the problem for most brands is still getting people to sign up in the first place.

So, what exactly makes someone want to opt in to a brand email or newsletter? Here’s a look at some of the best examples of big brands enticing customers to hand over their sweet, sweet data.

Anthropologie

Lightbox pop-ups are a common way to prompt email sign-ups, confronting customers with the option as soon as they land on a homepage. The reason they tend to work is that they remove all distraction and target customers in a key moment of interest – not when they’re bored of browsing and more likely to click away. However they are also quite annoying”.

Eight effective examples of email sign up forms

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