US millennials more inclined toward Instagram than Snapchat
In a recent report, eMarketer has shared the findings from a survey conducted by online polling company CivicScience. The findings state that 34% of US millennials use Instagram daily, compared with 28% for Snapchat.
Instagram Stories reaches more than 250 million users per day.
Rimma Kats says, “Instagram has had a slight edge in daily users in the CivicScience poll since Q1 2016. The gap in the latest quarter is the widest the poll has found in the past seven quarters.
Similarly, Instagram and Snapchat have roughly parallel numbers of millennials who say either that they have never used the platform, or that they used to use it but no longer do.
Instagram has proven to be a potent competitor to Snapchat”.
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