It is important to stay in touch with your prospects and customers. And live chat is one such way that puts you in constant touch with them.

Entrepreneur contributor Rachel Perlmutter has shared five reasons why adding live chat to your website can help you.

Perlmutter says, “There are many other reasons why someone would prefer to message you rather than call you. And, there may be reasons why someone like you would want to add live chat to your business’s website.

1. Website visitors who chat may purchase more.

In a report published by Bold360, they found that people who engaged with a site via live chat were 4.5 times more valuable than visitors who did not chat. This means that you or your staff could easily focus on those engaged visitors and get them to buy more. This is basically a reflection of the Pareto Principle (or the 80/20 rule) in customer service.

2. Website visitors who chat leave more satisfied.

In addition to converting at a higher rate, customers who utilize your live chat system may also develop a better sentiment with your company”.

Ditch the Phone: Why Adding Live Chat to Your Site Just Makes Sense

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