According to Google’s 2016 survey 69% of people who installed adblockers stated that they were motivated by annoying and intrusive ads. In another survey it was discovered that people would not like to visit a site that has pop-ups.

Keeping these statistics in mind, Google is going against the annoying ads that have spread over the Internet. In this drive, Google will notify such sites in the coming months.

Scott Spencer, Director of Product Management, Sustainable Ads, Google, says, “Our early reporting shows that most issues are not coming from mainstream publishers, like daily newspapers or business publications. They come from smaller sites, who often don’t have the same access to quality control resources as larger publishers.

To help these publishers improve their ads experiences, we review sites daily and record videos of the ad experiences that have been found non-compliant with the Better Ads Standards. If a site is in a “failing” or “warning” state, their Ad Experience Report will include these visuals, along with information about the Better Ad Standards and how the issues may impact their site”.

Helping publishers bust annoying ads

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