MOZ has started an educational series called Next Level. As a part of the series Brian Childs has published a step-by-step guide to finding your competitor’s backlinks and creating an opportunity for your site.

Childs says, “In this article, I’ll show how to create and export a list of your competitor’s backlinks that you can use for targeting activities. This assumes you’ve already completed keyword research and have identified competitors that rank well in the search results for these queries. Use those competitors for the following analysis.

How to check the backlinks of a site

Step 1: Navigate to Open Site Explorer

Open Site Explorer is a tool used to research the link profile of a website. It will show you the quality of inbound links using metrics like Page Authority, Domain Authority, and Spam Score. You can do a good amount of research with the free version, but to enjoy all its capabilities you’ll need full access; you can get that access for free with a 30-day trial of Moz Pro”.

How to Find Your Competitor’s Backlinks – Next Level

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