Email marketing is an art where without annoying your recipients you have to keep communicating with them. It requires perseverance to use email as a tool for marketing since there is not guarantee for response.

Marketing Land columnist Scott Heimes has shared four ways to handle email marketing right.

Heimes says, “There is a much better way to send updates to recipients. Permission marketing tactics, where a recipient can choose to receive newsletters, and email blasts at a particular cadence, can help email marketers send their messages to receptive ears, for example. In fact, there are a few methods email marketers can employ to successfully deliver emails without treading on the morally gray areas email blasts entail. Let’s take a look at a few of them now:

Always use permission-based marketing tactics

First and foremost, any and all email marketing programs need to operate from a permission-based platform. That means you only send emails to those who say they want emails. This is more than a suggestion. Forgoing permission-based marketing and blasting emails to purchased lists means you could potentially be labeled as a spammer. That is bad for you and your brand.

Your first effort in any email program should be to build out a permission-based system. This is good for keeping your subscribers engaged, as well as for long-term growth and healthy communications with your recipients. Typically, it includes opt-in and opt-out pages, welcoming emails, email preference pages and, of course, providing readers with good content”.

Upgrade your email blasts with four simple tactics

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