Creative and informative blog posts help your stay in touch with the prospects and clients. Along with email, blogging is one of the most useful marketing tactics we have been using for a long.

HubSpot’s Rachel Leist has published six steps to help marketers come out with great blog posts.

Leist says, “With all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.

How to Write a Blog Post: A Simple Formula to Follow

Step 1: Understand your audience.

Before you start to write, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.

For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down”.

How to Write a Blog Post: A Bookmarkable Formula + 5 Free Blog Post Templates

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