Chatbots are used extensively in marketing for staying in touch with prospects and customers on the social media. Within a short time of its introduction, chatbots have become quite popular.

Entrepreneur’s VIP contributor Murray Newlands has shared eleven advantages of using chatbots for marketing.

Newlands says, “Chatbots are a valuable resource which can boost your overall sales and conversion metrics, yet implementing them into your strategy may not always be straightforward. Because of this, I’ve created an article to help you understand how chatbots can help increase your conversion rates and the overall profitability of your company.

The Power of AI-Powered Virtual Assistants

Artificial intelligence, or AI, is the technology responsible for the widespread and popularization of chatbots. AI-powered virtual assistants are dedicated pieces of software that implement machine learning and natural language processing to communicate with users.

Chatbots have the ability to communicate with individuals by using natural language, so they can participate in cohesive dialogues and fulfill requests based on these conversations. For example, if I wanted to learn more about a company’s values, I could simply reach out to their chatbot, ask questions about the topics that interest me, and receive the answers directly through the virtual assistant”.

The Next Addition to Your Marketing Department Should Be a Chatbot

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